Plannings/ Filming

SWOT analysis

Thiss diagram shows our strengths, weaknesses, opportunities and threats that we during the productiom of our music video.

Animatics - Rianna

StoryBoard- The whole group

This is the storyboard that we will follow while filming our music video.

Letter to the Record Company

 It was important that we asked the record company if we could use the music video as it will be published on youtube and it would not be taken off for copyright. 

After we asked permission and the record company got back to us giving us permission ,we started filming .

Video Questionnaire

Here is our video questionnaire which was conducted towards our target audience:

What we found:
From the questionnaire which was conducted, we found that majority of our target audience who are teenagers, like teen and dance pop. This means that in our music video we will need to have a lively song and for us to incorporate some form of a dance routine in it. We also found that majority of our target audience prefers watching a music video which has a story line because it seems to be more intriguing. This means that we must include some form of a storyline in our music video in order for it to be more interesting and intriguing. Something else what we found is that our target audience enjoys having a mixture of both in terms of storyline and performance as it keeps it interesting. Majority of our target audience watch music videos maximum 7 times a week, however if the music video is appealing then they will watch the music video over and over again due to the fact that they feel the need to. Therefor, we need to ensure that our music video is one which our target audience will want to constantly watch it over and over again. We can do this by ensuring that we incorporate all of the features that the target audience wants which is displayed above. Something else that we also managed to pick out was how our target market generally find bright colours appealing. So in order for our music video to be successful we must take bright colours into consideration when thinking about mise en scene. Another finding is how our target audience enjoy seeing props which are related to the music video such as instruments.

Finally I did discover that our target market enjoy watching music videos from artists such as: Drake, Rihanna and Michael Jackson. We will need to take some inspiration off these artist's music videos.

Location Research - Rianna

Schedule of the shoot-Sahena

Dates of shooting and planning       What are we going to do ?        21st October We should be finished with the storyboard and know exactly what do to and check through story board with teachers and make sure it can be done .Make sure the idea is clear. 23rd October Need to sort out the costume and props and get everything needed for the shooting. Get the dancers ready with costume and talk to them about choreography and what needs to be done. 24th October Need to check the weather for the shooting day so that the setting suits the song as we need sunshine for our song . Also make sure to check everyone is available and we can get the work done in time . Check if the female actor knows the lyrics. 26th October We are going to shoot skate park , wearing appropriate clothing Wall with colourful background dancers – Some choreography on quite road – This should be done in order to move on. 27th October Café – we are filming at a shop, need to ask the shops for permission . Need to film in the park – running around and dancing , water fight. Needs to be a good shooting – if it is raining  we can work with that . 31st October /1st November The green screen should be done – there will be close ups with bright lipsticks – After that , the editing should be done with everyone in the group and agrees with the end product.

Artiste or Band identity- Sahena

ZARA LARSSON

 Zara Maria Larsson  born 16 December 1997 , is a Swedish singer and songwriter. 
She first gained national fame for winning the 2008 season of the talent show Ta-lang, the Swedish version of Got Talent, at the age of 10.
 Larsson signed with the record label TEN Music Group in 2012 and released her debut EP album , in January 2013.


 By February 2013, "Uncover" was certified platinum by Universal Music Studios.
In July 2013, "Introducing "was certified triple platinum.
 Larsson also signed a three-year contract with Epic Records in the United States in April 2013.She performed at the opening and closing ceremonies in France for UEFA Euro 2016, which gave her a more bigger audience as she was on live TV.














The single "uncover" topped the charts in Sweden, Denmark, and Norway.
On 5 June 2015, Larsson released her debut single "Lush Life" from her second studio album.

 The song became her second number 1 single and was certified four times platinum in Sweden.

 The song reached the top 5 in Australia, Denmark, Ireland, Norway, the Netherlands, Switzerland, Belgium, Germany, Austria and the United Kingdom.

On 22 July 2015, Larsson collaborated with Grammy-nominated British singer MNEK and released a single called "Never Forget You". 

The song reached No. 1 in Sweden, No. 5 in the United Kingdom, No. 3 in Australia .No. 1 in Sweden's Top 50 Music Charts (based on weekly YouTube popularity) and it also hit No. 1 on Sweden's Spotify charts. On youtube it is currently on 279,464,782 views .

 The song sold platinum in Sweden after two weeks. In February 2016, Tinie Tempah released a single titled "Girls Like", featuring Larsson.

 Larsson performed four new tracks from her album in an event in Sweden recently, called "Wanna", "Funeral", "Mississippi" and "Permission".

 On 1 September 2016, Larsson released a single titled "Ain't My Fault", which will be part of her upcoming album.

Location research and pics

Chosen Locations:

•Greenwich park,

•Skate park, just skating, and enjoying themselves

•Green screen

•Outdoor venue with seating (restaurant/café/Starbucks)

•House

•Underground subway

Greenwich Park:

Skate Park:

 Outdoor Venue:

Costume and props ideas- Sahena

Female Actor: 

This is the make-up look we are going for :red lip , natural skin make-up and bold eye makeup...
The costume will support the makeup look by wearing the look like this.

Some accessory will be worn- like necklaces and bracelets .
We need to do the make-up because the we will do close -up shots of the female and there will be shots which will show the body so the costume is important for the music video.

We was planning to make the costume casual but it has to have colourful clothing. To stand out from the background.

We will have different clothing for green screen where she will be dressed in black or a another bold colour with heavier make-up ...

Male Actor:

This will be for the man in this music video where he will be dressed very nerdy type with big glasses and it will look something like this picture and we will be referring to this image as a inspiration.

Questionaaire - Kamiljit

Music Video Questionnaire

These questions will be asked to give us an insight to what kind of features people like see in a music video and therefore we can incorporate this into our own one so that it can meet our target audience as best as possible.

Do you give consent for your information to be used as part of our Media A2 research regarding music videos?

Yes or No (please circle)

1)       What gender are you?

Male {     }                    Female {     }                    Other {     }

2)       What age are you

10 or under {     }                   11-15 {     }                   16-20 {     }                   21-25 {     }                     26+ {     }

3)       What type of pop music do you like? And why

Dance pop {     }                   Teen pop {    }                   Bubble Gum pop {    }                    K-pop {    }                     Other pop {    }

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

4)       Do you enjoy watching music videos?

Yes {    }                    No {    }

5)       What do you like to see more in a music video? And why

Performance {    }                   Storyline {     }                   Mixture of both {    }                    other {    }              

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

6)      What is your favourite music Video? Why ?

....................................................................................................................................................................................................................................................................................

7)       Are you attracted to vibrant colours in pop music videos? And why

Yes {    }                    No {    } 

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

8)       Do you like to see the artist feature in the music video?

Yes {     }                     No {    }

9)       What feature would you include in a pop music video?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

10)   Would a music video that featured various genres appeal to you? And why

Yes {     }                     No {    }

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Thank you for your contribution 

Cast Pictures-Isabella

Rimsha- Featuring












Isabella- Main singer

Lyric analysis

I live my day as if it was the last Live my day as if there was no past Doin' it all night, all summer

Doin' it the way I wanna Yeah I'm a dance my heart out 'til the dawn But I won't be done when morning comes Doin' it all night, all summer Gonna spend it like no other It was a crush But I couldn't, couldn't get enough It was a rush But I gave it up It was a crush Now I might have went and said too much But that's all it was So I gave it up I live my day as if it was the last Live my day as if there was no past Doin' it all night, all summer Doin' it the way I wanna Yeah I'm a dance my heart out 'til the dawn But I won't be done when morning comes Doin' it all night, all summer Gonna spend it like no other It was a crush I kept saying I'm a stay in touch But that thing went bust So I gave it up No tricks, no bluff I'm just better off without them cuffs Yeah the sun won't set on us Went low, went high Still waters run dry Gotta get back in the groove I ain't ever worry Went low, went high What matters is now Getting right back in the mood I live my day as if it was the last Live my day as if there was no past Doin' it all night, all summer Doin' it the way I wanna Yeah I'm a dance my heart out 'til the dawn But I won't be done when morning comes Doin' it all night, all summer Gonna spend it like no other Now I've found another crush The lush life's given me a rush Had one chance to make me blush Second time is one too late Now I've found another crush The lush life's given me a rush Had one chance to make me blush Second time is one too late I live my day as if it was the last Live my day as if there was no past Doin' it all night, all summer Doin' it the way I wanna Yeah I'm a dance my heart out 'til the dawn But I won't be done when morning comes Doin' it all night, all summer Gonna spend it like no other Now I've found another crush The lush life's given me a rush Had one chance to make me blush Second time is one too late Now I've found another crush The lush life's given me a rush Had one chance to make me blush Second time is one too late

“I live my day as if it was the last / Live my day as if there was no past / Doin’ it all night, all summer / Doin’ it the way I wanna.” This is an acknowledgement of the freedom associated with summer, but also the fact that these things tend to be temporary: “It was a crush / I kept saying I’mma stay in touch / But that thing went bust / So I gave it up.” These lyrics show she’s not too bothered about it: “Now I’ve found another crush / The lush life’s given me a rush / Had one chance to make me blush / Second time is one too late.” We have incorporated a few ideas using these lyrics as inspiration and we have the incentive of using the key element of love subtly throughout the video. We will do this by having a male figure following the girl throughout each setting shot trying to catch up to her as if to ask her for her love back.
Initially the thoughts on this song was that the main concept was about enjoying life and freedom, this in fact is the case however, we discovered that there is a much bigger theme of love than we thought. Zara Larsson sings here about breaking up with her former boyfriend in order to enjoy being single."I'm just better off without them cuffs" Suggests She feels much better off without the cuffs of being in a relationship and is now loving the "lush life." The main singer in our music video will portray this to the audience as she will walk away from the opening date setting and effectively say goodbye to her pathetic boyfriend so she can enjoy her freedom at the following shots.

Looking at the 'freedom' and 'love life' attitude of the song the lyrics "yeah i'm a dance my heart out till the dawn / but i wont be done when the morning comes" Shows the carefree approach to how she wants to live her life. She is willing to stay up all night, in a type of celebration from this relationship being done with, giving the audience a message to enjoy being single. "I live my day as if it was the last live my day as if there was no past" Is the singer saying she doesn't look back on her past she focuses on the present and living life in the moment. In our music video we will portray this carefree attitude through our narrative of various locations such as a skatepark and central london.

by Isabella

Pitch